BioCeuticals is a practitioner-only brand that forms a part of the Blackmores family, Australia's largest healthcare company. Founded by the Hall family in 1993, BioCeuticals has become Australia’s leading provider of nutritional and therapeutic supplements with a strong commitment to research, functional formulas and reliable practitioner support.
BioCeuticals is focused on consistently raising the standards of natural-based therapies and ensuring complementary and alternative medicines (CAMs) become an integral part of the Australian allied healthcare industry. The brand has a strong commitment to research, which is evidenced by the success of its past, present, and planned clinical trials, and it is recognized for manufacturing and delivering high-quality integrative medicines to healthcare practitioners.
The BioCeuticals product range, brand strategy, and philosophy are complementary to those of Blackmores as both companies share an ardent commitment to preserving the practitioner-only range of nutritional and therapeutic medicine. The brand's products are innovative, effective and comply with taste, cost to the consumer, and ease of administration. Product quality assurance, sustainability, and safety are key factors in the brand's product development process.